Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter

PART 2

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Strategies for Global Value Creation

PART 2 FOCUSES ON STRATEGIES for adding value in the face of large cross-border differences. Chapters 4–6 introduce the AAA strategies for responding to differences: adaptation, aggregation, and arbitrage. Chapters 7 and 8 provide an integrative perspective.

• Chapter 4 focuses on adaptation strategies that adjust to differences across countries. Since this category of responses to differences will already be familiar, the chapter aims to stretch thinking by emphasizing the range of levers and sublevers available for adapting more effectively.

• Chapter 5 focuses on aggregation strategies that overcome some differences among countries by grouping them based on similarities. While there ...