PART 1
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Value in a World of Differences
CHAPTER 1 SUMMARIZES evidence that the current state of the world is one of semiglobalization: levels of cross-border integration are generally increasing and, in many instances, setting new records, but fall far short of complete integration and will continue to do so for decades. The chapter goes on to explain why semiglobalization is essential for cross-border strategies to have distinctive content—as well as why failing to keep it in view can be a recipe for poor performance.
Chapter 2 collects the reasons that borders still matter and classifies them in terms of the cultural, administrative, geographic, and economic (CAGE) distances between countries. This framework is usually best ...
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