CASE STUDYNeal’s Yard Remedies
Got Some Bottle?
DESIGN: ABOUD CREATIVE LONDON
LED BY ALAN ABOUD, ABOUD CREATIVE has been working with Neal’s Yard Remedies for more than three years. The firm’s role has been far-reaching, helping the organic cosmetic maker develop and refine its entire visual presentation, including packaging, point of purchase, advertising, and sales collateral. Neal’s Yard Remedies regards itself as a pioneer in natural remedies, skin and body care. In 1981, it opened its first shop in London, on Neal’s Yard Alley in Covent Garden between Short Gardens and Monmouth Street.
The area, dotted with several other health-food cafés and new-age boutiques, was an early haven of the upstart natural-lifestyle business, and Neal’s took ...
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