CHAPTER 2
CULTURE REDEFINED AND RECONNECTED
UNDERSTANDING AND BRIDGING THE GAPS
A system is never the sum of its parts; it’s the product of their interaction.
—RUSSELL ACKOFF
Prior to WeWork, I had been surrounded by eager and supportive leaders who encouraged me to push them to focus on aspects of their team or function that they may not be seeing; this was important in achieving the iconic cultures that still exist in those companies today. Without prying open what happened (or didn’t happen) at WeWork and then asking why—why did it implode, why could I not get done what I had been recruited to do—I wouldn’t have focused so heavily on gaps:
• Gaps between culture and strategy
• Gaps between values and behaviors
• Gaps between behaviors ...
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