CHAPTER 1

CULTURE IS WHAT WE DO, NOT WHAT WE HAVE

We can battle the sea, or we can embrace it. Sometimes she will be sweet and sometimes mean as a snake. We must embrace the experience and trust we will get through it.

—MICHELLE SEGREST

The crises of 2020, as all crises do, revealed how strong an organization’s culture was and, for many organizations, the gaps that needed to be addressed and even redefined. The cost of a negative culture coming to the fore can far outlast the crisis itself.

Over the past few years, there has been a greater need to design or revisit the elements of organizational culture that we have ignored or addressed ineffectively. Beyond video meetings, we are finally addressing how to work in a hybrid environment. Beyond ...

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