For sheer volume of voiceover recording being done, perhaps no other single category takes as much of our time as commercials. (I say this without any hard statistical evidence to back me up, but it has been my experience in the markets that I have worked in that commercial recording far outpaces everything else that we do.) It is not unusual for an advertising campaign to produce thirty, forty, or more individual commercials in a package. Obviously, this volume of work demands that we have a firm grasp of the intention of the campaign and a well thought-out game plan going into the recording sessions. ...
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