Contributors

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Tammy Donham received her undergraduate degree in Marketing from Western Kentucky University and her Master’s degree in Business Administration from Middle Tennessee State University. Donham worked for Fruit of the Loom, Inc. in several marketing capacities before moving to Nashville in 1996 where she worked for nearly 17 years for the Country Music Association (CMA).

She held various marketing-related positions within CMA ultimately rising to Vice-President of Marketing. While in her post as VP, she oversaw all marketing, creative services, and research efforts for the CMA Awards, CMA Music Festival and CMA Country Christmas events ...

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