About the Authors
Amy Sue Macy, Professor in the Department of Recording Industry at Middle Tennessee State University, received both her undergraduate degree in Music Education and her Masters degree in Business Administration from Belmont University. For fifteen years, she worked for various labels including MTM, MCA, Sparrow Records, and the RCA Label Group. Amy created strategic marketing plans for launching new releases into the marketplace, working closely with artists and their managers including Martina McBride, Kenny Chesney, Clint Black, Alabama, and Lonestar. While maintaining a marketing focus, Amy was responsible for all sales at ...
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