Chapter 1Introduction
Contents
Success and Where Is This Going?
Music within the Entertainment Industry
Revenue Streams of the Industry
The Advantage of Multiple Revenue Streams
Ticket Sales and Concert Revenues
Success and Where is this going?
What is success in the music business? In today’s environment, the answer to this question is a moving target:
- Is it a platinum-selling artist who has achieved household name status (i.e., Beyoncé, Bruno Mars, Katy Perry)?
- Is it an independent, do-it-yourself singer/songwriter like David Wilcox or Derek Webb who travels from venue to venue and sells 50,000 albums out of the back of ...
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