CHAPTER 17
Tour Support and Promotional Touring
TOUR SUPPORT
Among the tools the label’s marketing department uses to promote a recorded music project is tour support for the artist. Most labels view commercial radio airplay as the most important promotional outlet for new music, but right behind radio are live performances through touring.
Simply stated, tour support is financial aid paid to an artist to offset costs of touring to support the promotion of an album. It is effectively an amount of money that is recoupable, meaning it is a loan from the label that will be paid back to the label from the sale of recordings and other revenue streams shared with the ...
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