Book description
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry.Record Label Marketing...
* Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior
* Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project
* Presents vital information on label publicity, advertising, retail distribution and marketing research
* Introduces you to industry resources like NARM, RIAA, and the IFPI
* Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities
* Reveals how successful labels use video production, promotional touring and special products to build revenue
* Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry
This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.
Table of contents
- Cover
- Halftitle
- Title
- Copyrights
- Contents
- Acknowledgements
- 1 Marketing Concepts and Definitions
- 2 Markets, Market Segmentation and Consumer Behavior
- 3 The U.S. Industry Numbers
- 4 Record Label Operations
- 5 The Profit and Loss Statement
- 6 SoundScan and the Music Business
- 7 How Radio Works
- 8 Charts, Airplay and Promotion
- 9 Publicity of Recorded Music
- 10 Advertising in the Recording Industry
- 11 Distribution
- 12 The Music Retail Environment
- 13 Grassroots Marketing
- 14 Internet Marketing
- 15 Music Videos
- 16 The International Recording Industry
- 17 Tour Support and Promotional Touring
- 18 Special Products and Special Markets
- 19 Marketing Research
- 20 The Recording Industry of the Future
- 21 The Marketing Plan
- 22 DeMand De World Over
- Index
Product information
- Title: Record Label Marketing
- Author(s):
- Release date: December 2005
- Publisher(s): Focal Press
- ISBN: 9781136124532
You might also like
book
Record Label Marketing, 2nd Edition
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how …
book
Web Marketing for the Music Business, 2nd Edition
Interested in promoting, selling, and distributing music online? Have the website but not sure what to …
book
Web Marketing for the Music Business
Interested in promoting, selling and distributing music online, got the website but not sure what to …
book
Promotional Marketing, 2nd Edition
In today’s connected world, promotion is fundamental to everything we do to drive business. This is …