Introduction: Are You Ready to Take Over the World?
There’s lots of bad reasons to start a company. But there’s only one good, legitimate reason, and I think you know what it is: it’s to change the world.
—Phil Libin, CEO, Evernote
Startups move at the speed of light, and time to market is critical. According to author Steve Blank, aka the father of modern entrepreneurship, “a scalable startup founder doesn’t just want to be her own boss; she wants to take over the universe. From day one her intent is to grow her startup into a large, disruptive company.”
Entrepreneurs, who are overwhelmed getting their startups off the ground, typically relegate marketing to “when I’m ready and can afford it” status. But there’s a problem: Unless marketing ...
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