Ready, Fire, Aim: Zero to $100 Million in No Time Flat

Chapter 12. GETTING READY

The Ready, Fire, Aim concept is about velocity, about the profound benefits of moving from an idea into action at the fastest possible speed. But Ready, Fire, Aim doesn't mean reckless abandon. It doesn't mean bolting into action before you are ready. It's Ready, Fire, Aim, not Fire at Will.

It's bringing the gun to your shoulder and pointing, not shooting from the hip.

Ready, Fire, Aim is a wonderful strategy for increasing your company's production capacity. After you have exhausted your first product's potential, it's the best way to encourage growth.

Ready, Fire, Aim can and should be applied to almost every aspect of your business, including the generation of both front-end and back-end products.

Speeding up production will definitely allow you to sell more products, and selling more products will definitely boost revenues. The challenge is making sure those revenues are profitable. You can do that by taking just a little bit of time during the Ready phase to ask and answer the following seven essential questions:

1. Do I have a good idea?

2. Does it feel like it will work?

3. Are my sales targets realistic?

4. Can I afford to test the idea?

5. Do I know the basic tasks that need to be done?

6. Do I have the people who can do them?

7. Do I have a Plan B, an exit plan, in case my good idea turns out to be a bad one?

Let's look at each of these questions individually.

DO YOU HAVE A GOOD IDEA?

It's unlikely that you would launch a product you didn't believe in. But beliefs are sometimes ...