We have worked with and witnessed dozens of companies over the past five years that were forced to change quickly and on a large scale—whether due to economic, technological, or competitive challenges, or a change of leadership. These companies have had to find ways to rapidly retool themselves. Some have done so successfully, others not so well.
Encouraged by customers, business partners, and friends, we decided to collect our experiences and attempt to codify best practices for rapid retooling. The end result is this book. In these pages you will find real-world case studies, stories, and advice from executives who have led rapid change efforts. The book provides insights from world-class organizations, including Apple, Bayer, ...
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