Radical Product Thinking

INTRODUCTION

A Repeatable Model for Building World-Changing Products

For more than a century, building world-changing products seemed to be reserved for a small group of visionaries, such as Henry Ford, Steve Jobs, Bill Gates, and Richard Branson. These leaders were lionized for being able to set monumental goals and knowing just how to achieve them—they seemed to have an innate gift for being vision-driven.

It was clear that to succeed at building world-changing products, these leaders had a vision—most organizations have learned from this and have vision statements. Yet taking an idea from concept to reality seems elusively difficult, and only a few organizations (and individuals) seem to have a knack for delivering visionary products.

Despite ...