STEP 2
LISTEN FOR POTENTIAL
The future belongs to people who see possibilities before they become obvious.
TED LEVITT (CIRCA 1990)
Figure 16, Listen for Potential
Imagine you’re at a friend’s birthday party, we’ll call her Ming. Ming’s parents are there, as are several of her friends including an accountant, a lawyer, an executive search consultant, a car salesman, a doctor, and a psychologist. At the end of a long lunch Ming says: “I’ve been thinking a lot lately about getting a better job. Work’s been getting me down, and I think I could make more money if I bought a car and got into sales.”
What would these people say to the birthday ...
