Note: page numbers followed by f and t indicates figures and tables respectively.
abstraction, 105
acquiring information, 84–88
action research, 48–49, 118–120, 121f, 122–123
analysis, data, 58–59
anthropomorphic expression, 135–136
anthropomorphism, 95
antithesis, 62, 64–65
arch of knowledge, 16–17
“Atlas.ti,” 110
attitudes, 139–140
behavioral
branding, 54
control analysis, 140
intention, 140
branding behavior, 57
CA. see conversation analysis (CA)
CAQDAS. see computer-assisted qualitative data analysis software (CAQDAS)
case research, 126–132, 142
categorization, 105
causal effect, 48
causal marketing research, 130–131
causal research, 19, 48
chronological information, 84
circularity, 16
circular reasoning, 132
closed-loop approach, ...
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