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Chapter 24 | Profile of an Intuitive Sales Pro

A sale is not something you pursue; it’s what happens to you while you are immersed in serving your customer.

—Anonymous

Imagine for a moment having a reliable source of information, available anytime you need it, that can tip you off to a prospect’s primary buying motivator. Do they want service? No problem. Are they looking for quality? Coming right up. Do they simply want to make a lot of money? You got it.

You don’t have to imagine such a scenario. With a little practice, you can become adept at determining how to focus your sales presentation and how best to approach your prospect. Should you ...

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