Chapter 19 | When You Need a Creative Decision Fast
The first rule is to pay attention to the intuitive “itches” that accompany certain ideas.
—Charles Best, founder and CEO of DonorsChoose.org
Advertising Hall of Fame luminary Linda Kaplan Thaler is the creative force behind many of the industry’s most famous campaigns, including the hilarious Aflac duck, Kodak Moments, and the daring “Yes! Yes! Yes!” for Herbal Essences. Much of her work has become part of the pop-culture landscape, including “I’m a Toys ‘R’ Us Kid,” America’s longest-running jingle. She’s the co-founder and former CEO of the Kaplan Thaler Group, which she grew from a small ...
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