Chapter 18 | How to Blink
I believe that the task of making sense of ourselves and our behavior requires that we acknowledge there can be as much value in the blink of an eye as in months of rational analysis.
—Malcolm Gladwell, author and speaker
Malcolm Gladwell’s bestselling book Blink: The Power of Thinking Without Thinking has popularized a form of intuition that Gladwell calls “thin-slicing.” He speculates that we are able to make highly accurate decisions with very limited amounts of information. “Thin-slicing refers to the ability of our subconscious to find patterns in situations and people based on very narrow slices of experience,” ...
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