FOUR
INTO THE FOLD
Our purpose: Every day, Gap Inc. honors the original reason for founding this company: We’re passionate that you be you. We make it easy for you to express your personal style throughout your life. When we’re at our best, this purpose comes through in everything we do. In how we help our customers find their personal style. In how our stores look and feel and work. In how we treat each other. In how we work together.
—Gap training documents
The Gap men’s department where I was assigned sprawled across a room 200 feet long and 40 feet wide. An escalator from the first floor delivered customers adjacent to a central stainless-steel counter and cash registers. The room was lit by fluorescent lights strung from the ceiling ...
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