Breadth and Depth of Responsibilities
This chapter will focus on and describe the broad arc of PAO responsibilities. Chapter 12 will go into more details on specific areas of emphasis.
The responsibilities of any public affairs officer will vary depending on the organization they represent and the seniority of the role. Regardless of command or seniority, their responsibilities are somewhat similar to those of their civilian counterparts, albeit without the commercial dimension of many private sector public relations campaigns.
Starting at a macrolevel, scholarly research points out that the typical public relations professional operates in two basic domains: one as a technician and the other as a manager.1 New and more junior PAOs ...
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