As a tax-funded, government organization, the military must communicate with external audiences on a regular basis in order to earn and maintain the public’s trust. Although most day-to-day military operations are quite autonomous and some level of operational security is expected, a lack of transparency can often lead to public inquiry or information gaps. Inquiries force the military to shift from proactive communications, meaning the military commander starts the conversation, to reactive communications of answering questions on a particular topic (that we may not want or are allowed to talk about). Similar to an academic debate, the first person to speak has the opportunity to define terms and set expectations ...
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