There are three major areas of responsibility for military public affairs communication efforts: internal information, external information, and community relations. Think of them as the three legs of the public affairs target set. The next three chapters will discuss each in turn.
A major difference between civilian public relations and military public affairs is the emphasis on internal information. The military’s internal stakeholders are arguably one of the military’s most important and requires the same or greater attention as the other two legs of the target set. Effective military PAOs and commanders understand that internal communication is not just about passing information to audiences within the organization; ...
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