It is twice as hard to crush a half-truth as a whole lie.
—Austin O’Malley, Keystones of Thought1
The Fourth Estate is in a state of turmoil that has reached critical mass. Part of this state of affairs is the result of changing perceptions. The news media continues to be viewed as the single most mistrusted institution in the world.2 This presents an entire series of problems to the PAO, who must deal with the media as a means of informing the public and internal audiences.
But now the primary problem facing by the media has descended to a lower level. There is a broad lack of public trust in media as a profession.3 To take that one step further, there is considerable debate whether journalism even is a profession. ...
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