Public Relations, 4th Edition

Table of contents

1. Cover
2. Title
3. Copyright
4. Contents
5. Contributors
6. Preface
7. Part 1 Foundations of public relations
   1. 1 An overview of public relations
   2. 2 A brief history of public relations in Australia and New Zealand
8. Part 2 Process and application of public relations
   1. 3 Research and evaluation
   2. 4 Strategy and planning
   3. 5 Tactics
   4. 6 Media relations
   5. 7 Social media
   6. 8 Integrated marketing communication
9. Part 3 Working with key publics and fields of practice
   1. 9 Corporate public relations and investor relations
   2. 10 Government and political public relations
   3. 11 Community engagement and the third sector
   4. 12 Internal communication
10. Part 4 Navigating the challenges of public relations
    1. 13 Crisis and issues management
    2. 14 Law for public relations professionals
    3. 15 Ethical practice
11. Glossary of theories
12. Index