Proximity Marketing

Acknowledgments

Proximity marketing has been a contemporary topic that has triggered as a potential marketing approach to be explored while I was teaching courses on E-commerce Management, and Innovation and Global Competitiveness at Boston University. Proximity marketing has emerged as a promising decision-making domain in the information technology-based strategy platforms of firms. I am thankful to Dr. Tanya Zlateva, Dean, Metropolitan College of Boston University, for giving me opportunity to teach related subjects, which enabled me to apply the research output on sustainability-based business modeling in the classes. Discussion with Dr. Vladimir Zlatev, Associate Professor of Practice at Administrative Sciences Department, Metropolitan College, ...