CHAPTER 3

Social Psychodynamics

Overview

This chapter discusses various perspectives on social dynamics establishing information-diffusion patterns with cyclical and elliptical moves; diffusion and integration of communication; and centripetal and centrifugal strategies of communication, relationship, and social dynamics. With the advancement of information and communication technology (ICT), online social networks such as Twitter and Digg have provided unprecedented quantities of graphic and text data to network users, which are used within the predetermined circle of personal contacts (circular). The information also spreads through snowballing across the social media platforms (elliptical) over time and space. Such communication patterns have ...

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