Incidents of Counterfeiting and Grey Marketing in Various Industries
Introduction
Grey market and counterfeit products are truly global threats. They affect small and large businesses in all industries worldwide. Once a business achieves brand recognition on a local or global level, it will become a target for counterfeiters or grey marketers, especially if there is a demand versus supply imbalance to exploit. The purpose of this chapter is to demonstrate the “no boundaries” aspect of grey market and counterfeit goods and to provide a “sample” sizing of these threats as well as ideas about how to successfully “combat” them. If there are executives or practitioners who think that grey market and counterfeit goods do not affect their ...
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