Introduction of Intellectual Property
Intellectual Property (IP) is an integral and invaluable building block of many industries. It is an intangible key asset and a primary method for securing business’ return-on-investment (ROI) from innovation and reputation. Besides protecting a company’s innovations from competitors (including counterfeiters), IP assets are also an important source of cash-flow through licensing arrangements or sales. For start-ups, in particular, IP is also a significant asset by which to attract investors.
In addition, IP is a significant ingredient in a company’s ethos or “brand.” Brands are the means by which goods and service providers develop relationships with consumers. Brands are often described as having ...
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