Propel

INTRODUCTION

FROM THE LATEST SOCIAL media campaigns to old-school publicity stunts and everything in between, marketing has the potential to positively transform your company. Because your organization is unique, there’s a distinct formula of marketing activities key to its success. The good news is that marketing isn’t like calculus. You’ll never have to solve complex problems such as F(x) dx = F(b)-F(a). Thank goodness for that. But it isn’t overly simple like grade-school math, either; 2 plus 2 doesn’t always equal 4 in the world of marketing. There is no one-size-fits-all answer. I’ve never seen someone create a perfectly designed customer satisfaction survey that guarantees 100 percent results every time, not to mention 100 percent positive ...