| CHAPTER 4 |
To create a solid foundation for your stakeholder management activities you need to establish and organize insights about the stakeholders that will help you decide what to do. The insights can be obtained by conducting a project stakeholder analysis consisting of stakeholder identification, stakeholder assessment and stakeholder prioritization. Stakeholder prioritization should depend on the stage of the project or the issue at hand (Savage et al. 1991). You need to prioritize the stakeholders for each of the important issues and several times across the project life cycle to identify when you need to put which stakeholders in focus. We recommend that you involve the members ...
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