CHAPTER 3
Levels of Measurement
Far too often, measurement fails because of a “one size fits all” approach. At least three measurement programs must be in place for measurement to succeed: an executive or strategic level, a management or tactical level, and a task or technical level. It is important to remember that the purpose of measurement is to inform. Informed decisions enable some type of action to be taken; what is not quite as obvious but equally essential is that measurement can beneficially support the decision not to act. For measurement to fulfill this role, it must be focused at the level at which the decision is made or where the ...
