CHAPTER 1
Why Measure?
There are some excellent reasons for not measuring. No one can say that you missed your goal; it is just another opinion. Cost savings are substantial, since measurement can be costly. It may be that you feel you are the best at what you do and have everything under control. Measurement would only confirm that, so why bother?
The truth is that everyone measures; everyone has some sort of quantification for what they do. In business, measurement is forced to be somewhat formal because of accounting requirements. For public companies, certain other standards are imposed that prescribe measurements and measurement discipline ...
