Project Management: Achieving Competitive Advantage, Fifth Edition

The Need for Projects

1. LO 1.1 Understand why project management is becoming such a powerful and popular practice in business.

Projects are one of the principal means by which we change our world. Whether the goal is to split the atom, tunnel under the English Channel, introduce Windows 10, or plan the 2018 Winter ­Olympic Games in Pyeongchang, South Korea, the means through which to achieve these challenges remains the same: project management. Project management has become one of the most popular tools for organizations, both public and private, to improve internal operations, respond rapidly to external opportunities, achieve technological breakthroughs, streamline new product development, and more robustly manage the challenges arising from ...