Index
Accuride
acquisitions and mergers
in adjacency expansion
big bang
for core business versus scope expansion
focus in
in redefinition
scale deals
scope deals
for structural change
success rate of
Adidas
adjacencies
business, definition of
capability
defining
definition of
growth of
identifying
interlocking customer and product
mapping
network
new-to-the-world
ranking
risk assessment with
share-of-wallet
trigger point for shifting to
white space
adjacency expansion
into a broader range
dangers in
defensive implications in
definition of
direct move
evaluation opportunities for
failing to consider all adjacencies in
false bundling in
high-end adjacencies in
invaders from unexpected fronts in
missing new segments in
multiple-move
into new customer ...
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