Professional Photography

Professional Photography

by Grant Scott
Released July 2014
Publisher(s): Routledge
ISBN: 9781317975250

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Book description

Since the 2006 photographic digital revolution, the world of professional photography has been on a rollercoaster of evolution. Not only has new camera technology transformed every aspect of the professional photographer’s workflow, but it has also changed business practices across the industry. This essential handbook uses a global approach to teach photographers how to thrive in a fast-changing and competitive international marketplace. Highlights include practical examples and detailed advice about:

  • Being well-versed in creating both still and moving images.

  • Designing and maintaining a well-structured website.

  • The importance of engaging with social media.

  • Exploring personal projects to find new clients.

  • Managing print sales and exhibiting.

  • Understanding budgeting and copyright in a digital world.

The accompanying podcast interviews with some of today’s top professional photographers provide additional insider information to help photographers understand their place in both the commercial and creative worlds.

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Bound to Create
  6. Dedication
  7. Table of Contents
  8. Introduction
  9. Chapter 1 The New Global Landscape
    1. How and Why Is The New Landscape Being Formed?
    2. The Image Has Always Been Both Moving and Still
    3. The Global Digital Community
    4. What Is The DNA of The Twenty-First Century Professional Photographer?
  10. Chapter 2 The New Commercial Environment
    1. All Genres of Professional Photography Are Commercial
    2. The Global Brand and The Client
    3. A New Approach to Publishing and Editorial Content
      1. How to Respond to The New World of Publishing
    4. Brands, Virals, and The New Way of Selling
      1. How to Respond to The New World of Advertising
    5. Contemporary Photography Is Contemporary Art
      1. How to Respond to The New World of Contemporary Art Photography
    6. Global Photojournalism: The Rise of User Generated Content and The Citizen Journalist
    7. How to Respond to The New World of Photojournalism, Social Documentary, and Street Photography
    8. The Moving Image Is Here to Stay and This Is Why
      1. How to Respond to The Moving Image
    9. Who Are The New Commissioners?
      1. Dealing with The Inexperienced Commissioner
      2. The Essential Commission Questions to Ask
  11. Chapter 3 Getting On-Track Online
    1. Your Website Is Your Shop Window
    2. Your Website Is Your Foundation
      1. The Essential Considerations When Building A Website
    3. To Blog or Not to Blog, That is The Question
      1. The Blogging No-Nos
    4. To Use Social Media You Need to Be A Social Being
    5. Beyond Facebook and Twitter
    6. Digital Etiquette
      1. The Art of Sending An E-Mail
    7. In It to Win It: Competitions and Festivals
    8. Your Personal Digital Network
  12. Chapter 4 The Power of the Personal Project
    1. Photo Sketching
    2. The Emotional Project
    3. The Intellectual Project
    4. The Personal Project: Books and Exhibitions
    5. The Golden Age of Publishing: The Photo Book
    6. The Art of Exhibiting
    7. Personal Projects Versus Income
      1. How to Create A Successful Personal Project
  13. Chapter 5 The Value of the Image Reconsidered
    1. The New World of Copyright
    2. Protect Your Images Online
    3. Creative Commons
    4. New Ways of Funding
    5. Taking Stock
    6. Syndicating Your Images
    7. The Return of The Artifact
      1. How to Engage with The Concept of The Photographic Artifact
  14. Chapter 6 The Importance of the Moving Image
    1. What Is "Moving Image"?
    2. Making Movies
    3. Commercial Destinations for The Moving Image
    4. The Moving Image Revolution
    5. It's Time to Invest
    6. The Soundscape
      1. How to Begin Capturing Audio
    7. Avoiding The Clichés, Being Realistic, and Delivering The Goods
    8. Pricing The Moving Image
    9. Formats and Delivery
  15. Chapter 7 Taking Control of Your Professional Practice
    1. Constructing Your Own Landscape
    2. Define Your Photographic DNA
    3. Who Am I? And What Do I Know?
    4. You Need A Photographic Map and Compass
    5. Define Your Architecture
    6. New Buildings
    7. What Defines A Professional Photographer?
    8. New Communities and Who Do I Know?
    9. The Loneliness of The Long Distance Professional Photographer
    10. New Possibilities
    11. New Economies
    12. Requirements and Expectations
    13. A New Compass
  16. Appendix: The New Landscape Community Online
  17. Index
  18. Acknowledgements

Product information

  • Title: Professional Photography
  • Author(s): Grant Scott
  • Release date: July 2014
  • Publisher(s): Routledge
  • ISBN: 9781317975250