Chapter 2. Creating Effective Typography
Figure 2.1.
“SIMPLICITY IS NOT THE GOAL. IT IS THE BY-PRODUCT OF A GOOD IDEA AND MODEST EXPECTATIONS.” | ||
| --Paul Rand | ||
These days if you own a computer, you’re a typesetter whether you like it or not. Not long ago, if designers needed type for a layout, they marked up copy by hand to indicate typeface, size, leading, kerning, tracking, and length of line, and then they gave the markup to the typesetter. From these specifications, the typesetter took hours or days to produce the type. With luck, the type that came back confirmed that the designer chose the right font, size, leading, and so forth, and showed ...
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