What specifically is the cinematic style? How is it different from some mainstream commercial work? I start here since the premise of the book hinges on an understanding and definition of the cinematic style, what it means, and how you can apply it to client-based work. I start by examining a couple of moments from a 60 Minutes piece and a promotional work in order to show the difference in style when a work is created from narration and a work created cinematically (using shots, voice, sound design, and editing for rhythm). In addition, I look at Stillmotion’s concept of the psychology of the lens—the importance of choosing the right lens for a shot, as well ...
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