Product Development and Management Body of Knowledge, 3rd Edition

Product Development and Management Body of Knowledge, 3rd Edition

by Allan Anderson, Chad McAllister, Ernie Harris
Released April 2024
Publisher(s): Wiley
ISBN: 9781119829942

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Book description

Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam

The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams.

PDMA Body of Knowledge includes detailed coverage of topics including:

  • The key factors that lead to successful product innovation management.
  • The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more.
  • The role of portfolio management in selection of the right product innovation projects for an organization.
  • Description of various product innovation processes and the pros and cons of each.
  • The application of tools and techniques at various stages of the design and development process.
  • The application of market research throughout product innovation.
  • The importance of the right culture and team development.

The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements.

This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions.

PDMA Body of Knowledge is an essential study resource for those studying for PDMA's NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base

Table of contents

  1. Cover
  2. Table of Contents
  3. Title Page
  4. Copyright
  5. About the Authors
  6. Acknowledgments
    1. CASE STUDIES
  7. Introduction
    1. 1 ABOUT PDMA
    2. 2 ABOUT THIS BOOK
    3. 3 THE BOOK STRUCTURE
    4. 4 WHAT IS NEW IN BoK3?
    5. 5 WHO WILL BENEFIT FROM THIS BOOK?
    6. 6 HOW TO READ THIS BOOK?
    7. 7 WHAT IS A PRODUCT?
    8. 8 WHAT IS PRODUCT INNOVATION?
    9. 9 THE ROLE OF PRODUCT INNOVATION IN THE ORGANIZATION
    10. 10 APPLICATION OF PDMA’S BODY OF KNOWLEDGE
    11. 11 THE NEW PRODUCT INNOVATION PROFESSIONAL CERTIFICATION (NPDP)
    12. 12 RELATED PDMA BOOKS
    13. 13 THE 10 PRINCIPLES OF SUCCESSFUL PRODUCT INNOVATION
    14. REFERENCES
  8. 1 Product Innovation Management
    1. 1.1 WHAT IS PRODUCT INNOVATION?
    2. 1.2 MANAGING PRODUCT INNOVATION
    3. 1.3 THE PRODUCT MANAGER
    4. 1.4 THE PRODUCT LIFE CYCLE
    5. 1.5 MANAGING THE PRODUCT LIFE CYCLE
    6. 1.6 THE CHASM IN THE PRODUCT LIFE CYCLE?
    7. 1.7 ROADMAPS USED IN PRODUCT INNOVATION
    8. 1.8 PROJECT MANAGEMENT
    9. 1.9 RISK MANAGEMENT
    10. 1.10 METRICS AND KEY PERFORMANCE INDICATORS
    11. 1.11 IN SUMMARY
    12. 1.A PRODUCT INNOVATION MANAGEMENT PRACTICE QUESTIONS1.
    13. 1.B A QUESTIONNAIRE FOR EVALUATING AN ORGANIZATION'S NEW PRODUCT INNOVATION MANAGEMENT PRACTICES AND PROCESSES
    14. REFERENCES
  9. 2 Product Innovation Strategy
    1. 2.1 WHAT IS STRATEGY?
    2. 2.2 ESTABLISHING THE ORGANIZATION'S DIRECTION
    3. 2.3 BUSINESS AND CORPORATE STRATEGY
    4. 2.4 PREPARING A BUSINESS STRATEGY
    5. 2.5 INNOVATION STRATEGY
    6. 2.6 INNOVATION STRATEGY FRAMEWORKS
    7. 2.7 STRATEGIES THAT SUPPORT THE INNOVATION STRATEGY
    8. 2.8 OPEN INNOVATION
    9. 2.9 SUSTAINABLE INNOVATION
    10. 2.10 IN SUMMARY
    11. 2.A STRATEGY PRACTICE QUESTIONS
    12. REFERENCES
  10. 3 Product Innovation Portfolio
    1. 3.1 WHAT IS A PRODUCT INNOVATION PORTFOLIO?
    2. 3.2 PORTFOLIO VALUE MAXIMIZATION
    3. 3.3 PORTFOLIO ALIGNMENT WITH STRATEGY
    4. 3.4 BALANCING THE PORTFOLIO
    5. 3.5 THE RIGHT NUMBER OF PROJECTS
    6. 3.6 NEW PRODUCT PORTFOLIO MANAGEMENT: A DYNAMIC PROCESS
    7. 3.7 PORTFOLIO GOVERNANCE
    8. 3.8 PORTFOLIO MANAGEMENT BENEFITS
    9. 3.9 IN SUMMARY
    10. 3.A PORTFOLIO PRACTICE QUESTIONS
    11. REFERENCES
  11. 4 Product Innovation Process
    1. 4.1 INTRODUCTION TO PRODUCT INNOVATION
    2. 4.2 THE PRODUCT INNOVATION CHARTER (PIC)
    3. 4.3 SPECIFIC PRODUCT INNOVATION PROCESSES
    4. 4.4 COMPARING PRODUCT INNOVATION PROCESS MODELS
    5. 4.5 PRODUCT INNOVATION PROCESS CONTROL AND MANAGEMENT
    6. 4.6 IN SUMMARY
    7. 4.A PROCESS PRACTICE QUESTIONS
    8. REFERENCES
  12. 5 Product InnovationDesign & Development
    1. 5.1 DESIGN AND DEVELOPMENT PROCESS STEPS
    2. PART 1: DESIGN
    3. 5.2 INTRODUCTION TO DESIGN
    4. 5.3 INTRODUCTION TO DEVELOPMENT
    5. 5.4 IN SUMMARY
    6. 5.A DESIGN & DEVELOPMENT PRACTICE QUESTIONS
    7. REFERENCES
  13. 6 Product Innovation Market Research
    1. 6.1 HOW MARKET RESEARCH CONTRIBUTES TO PRODUCT INNOVATION
    2. 6.2 SELECTING THE RIGHT MARKET RESEARCH METHODOLOGY
    3. 6.3 PRIMARY VS. SECONDARY MARKET RESEARCH
    4. 6.4 THE QUALITY OF MARKET RESEARCH DATA
    5. 6.5 MARKET RESEARCH METHODS
    6. 6.6 MULTIVARIATE RESEARCH METHODS
    7. 6.7 PRODUCT USE TESTING
    8. 6.8 MARKET TESTING AND TEST MARKETING
    9. 6.9 MARKET RESEARCH AND VOICE OF THE CUSTOMER: INTEGRAL TO PRODUCT INNOVATION
    10. 6.10 MARKET RESEARCH AT SPECIFIC STAGES OF PRODUCT INNOVATION
    11. 6.11 MARKET RESEARCH METRICS AND KEY PERFORMANCE INDICATORS
    12. 6.12 IN SUMMARY
    13. A. MARKET RESEARCH PRACTICE QUESTIONS
    14. REFERENCES
  14. 7 Product Innovation Culture and Teams
    1. 7.1 PRODUCT INNOVATION CULTURE AND CLIMATE
    2. 7.2 MANAGEMENT RESPONSIBILITIES
    3. 7.3 PRODUCT INNOVATION TEAM STRUCTURES
    4. 7.4 TEAM DEVELOPMENT
    5. 7.5 TEAM LEADERSHIP
    6. 7.6 VIRTUAL TEAMS
    7. 7.7 INCENTIVIZING PRODUCT INNOVATION
    8. 7.8 IN SUMMARY
    9. A. CULTURE AND TEAMS PRACTICE QUESTIONS
    10. REFERENCES
  15. Appendix A: Glossary of Terms
  16. Appendix B: The BoK in Practice Cases
    1. B.1 CASE 1
    2. B.2 CASE 2
    3. B.3 CASE 3
    4. REFERENCE
    5. B.4 CASE 4
    6. B.5 CASE 5
    7. REFERENCES
  17. Appendix C: Examples of Product Innovation Best Practice from PDMA’s Outstanding Corporate Innovators’ (OCI) Awards
    1. C.1 BACKGROUND TO THE OCI AWARDS
    2. C.2  ANALYSES AND LEARNINGS FROM OCI WINNERS
  18. Index
  19. End User License Agreement

Product information

  • Title: Product Development and Management Body of Knowledge, 3rd Edition
  • Author(s): Allan Anderson, Chad McAllister, Ernie Harris
  • Release date: April 2024
  • Publisher(s): Wiley
  • ISBN: 9781119829942