1. Data in Action: A Model of a Dinner Party
Never in human history have we had access to terabytes of social data in a variety of settings. Such data can lead to amazing, revolutionary insights into human behavior. The goal of this book is to take you on a journey to gain the skills needed to generate those insights to grow your business and improve your products.
Let’s start with the basics. This book is about analyzing customer behavior in a web or mobile product. In the context of this book, a web or mobile product is defined as any product or service available online or through your phone. It includes real products sold online, like a website selling snowmobiles, as well as web and mobile products like social networks. The Internet has ...
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