3
HOW TO IDENTIFY AND SELL PROJECTS
This is where the adventure begins: identifying a concept. Imagine yourself as a U.S. Navy SEAL. You are on a reconnaissance mission. You need extensive preparation and training for the process. Every step that you take can potentially have larger repercussions, so you must be mindful of every action. Equally as important, you must pace yourself through all kinds of obstacles in a labyrinth. Before embarking on this mission, you need to have a thorough understanding of the landscape and mindscape ahead, which involve these key stages:
- Spotting the idea
- Defining the format and target audience
- Identifying the buyer
- Developing pitch material
- Hiring representation
- Entering negotiations
The selling journey ...
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