Part I: Laying the Foundation
Chapter 1 Modern Tools of Organizational Assessment
What is a good outcome? It is tempting to say, ‘I will know it when I see it,’ but that is not quite the case. While many organizational outcomes may indeed lend themselves to objective measurement, conclusive assessment of some of those outcomes can be paradoxical, as numerically explicit values may turn out to be surprisingly informationally ambiguous. Is 8% ROI ‘good’? Oftentimes, answering such a question calls for the use of some type of comparative assessment standard, a benchmark. But, while the idea of benchmark-based assessment is often taken to be intuitively obvious, it can in fact turn out to be all but that, especially when a benchmark of ...
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