NOTES
Chapter 1
1. Nirmalya Kumar, Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation (Boston: Harvard Business School Press, 2004), chapter 5.
2. M+M Planet Retail, 2005, www.planetretail.net, and “Fortune Global 500,” Fortune, July 24, 2006, 113–120.
3. Data based on Planet Retail, Global Retail Concentration 2004 (London: M+M Planet Retail, 2005).
4. Toys “R” Us Corporate Page, http://www2.toysrus.com/index.cfm?lb=1.
5. ACNielsen, “ACNielsen Research Finds U.S. Sales of Private Label Consumer Packaged Goods Growing Much Faster Than Branded Products,” news release, September 18, 2003, http://www.acnielsen.com/news/ american/us/2003/20030918.htm.
6. Simon Lloyd, “Retail: Bye-Bye Brands,” BRW Magazine, April ...
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