Principles of Marketing, 17/e

S

• Safety

  • global standards, 569

  • product, 86, 274, 578,

  • social media, teens and, 598. See also Privacy entries

  • See also Product safety

• Sales, salesforce and, 454–455

• Sales and profit effects, advertising and, 444

• Sales assistants, 460

• Sales contest, business promotions, 478

• Sales force, role of

  • customer/company linking, 457–458

  • marketing/sales and, coordinating, 458

• Sales force analysis, 482

• Sales force automation systems, 465

• Sales force management

  • defined, 458

  • major steps in, 458

  • outside/inside sales, 460–461

  • size, of sales force, 459–460

  • structure of, design, 459

  • team selling, 461

• Sales force performance, evaluating, 465

• Sales force promotions, 473

• Salespeople

  • business-to-business, 467–468

  • compensating, 463–464

  • evaluating, 465

  • motivation of ...