Principles of Marketing, 17/e

M

• Macroenvironment, marketing, 68, 72

• Madison & Vine, 434, 436

• Magazines, advertising and, 442, 443, 564

• Magnuson-Moss Warranty Act (1975), 86

• Mail questionnaires, 110–111

• Maintenance, repair, and operating (MRO) products, 388

• Make-and-sell, 334

• Managed marketplace, e-tailers, 514–515

• Management, of new product development

  • customer-centered, 263–264

  • systematic, 265

  • team-based, 264–265

• Management contracting, 557–558

• Manfluencers, 214

• Manufactured materials, 223

• Manufacturers, trade promotions and, 476

• Manufacturers’ agents, 389–390

• Manufacturers’ and retailers branches and offices, 390

• Manufacturer-sponsored franchise system, 340

• Manufacturer-sponsored wholesaler ­franchise system, 340

• Market

  • defined, 9

  • demand, pricing and, 297–299

• Market-centered ...