Principles of Marketing, 17/e

B

• Baby boomers, 73

• Bait and switch, 418

• Barnacles, customers, 22

• Barriers to trade, 546

• Barter, international trade and, 551

• Basing-point pricing, 315

• Behavior, consumer. See Consumer buyer behavior

• Behavioral segmentation, 192–193

• Behavioral targeting, online, 113–114

• Beliefs

  • consumer buying behavior and, 149

  • and values, brand, 242

• Benchmarking, 522

• Benefits, product, 242

• Benefits sought segmentation, 192

• Big data

  • CRM and, 117

  • marketing analytics and, 117, 119

  • as marketing information, 101

  • Netflix and, 118–119

  • online privacy and, 508–509

  • See also Data; Databases

• Big idea, 436

• Billboard advertising, 442

• Biodegradable packaging, 81

• Biometric measures, market research and, 115

• Blogs

  • BryanBoy, 496

  • content marketing and, 404

  • digital marketing and ...