Retailer Marketing Decisions
Retailers are always searching for new marketing strategies to attract and hold customers. In the past, retailers attracted customers with unique product assortments and more or better services. Today, the assortments and services of various retailers are looking more and more alike. You can find most consumer brands not only in department stores but also in mass-merchandise discount stores, off-price discount stores, and all over the internet. Thus, it’s now more difficult for any one retailer to offer exclusive merchandise.
Service differentiation among retailers ...
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