A square chart is split into four quadrants. Starting from top right, the quadrants in clockwise direction are Competitors, Publics, Suppliers, and Marketing intermediaries.
At the center of the chart are 4 concentric circles. The innermost circle is labeled "Customer Value and relationships." The next circle shows a circular flow that connects Segmentation, Targeting, Differentiation, and Positioning in clockwise direction. The third circle is split into 4 sectors: Product, Price, Promotion, and Place. The fourth circle shows a circular flow that connects Marketing planning, Marketing implementation, Marketing control, and Marketing analysis.
A note tagged to the innermost circle reads "At its core, marketing is all about creating customer value ...
Get Principles of Marketing, 17/e now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
