Presenting to Win: The Art of Telling Your Story and Designing Your Slides, 3rd Edition

Introduction

Show and Tell

Case Studies: Michael Ball, Canexia Health • Bill Gurley, Benchmark

The definition of insanity is doing the same thing over and over again and expecting different results.¹

Misattributed to Albert Einstein

In the more than a decade and a half since the publication of the first edition of Presenting to Win, I am proud to say that it has made a significant impact on readers, selling more than 120,000 copies in 12 languages. By the same token, I am surprised to say that it has not had as great an impact on the presentation trade. Despite the many gratifying emails, letters, and telephone calls from around the globe praising the book, and despite the continuing stream of participants in the Suasive programs in which we ...